The Vipp story begins one spring Sunday in 1931 when 17-year-old Holger Nielsen wins a car in a lottery at the local football stadium.

Holger loves cars but has no driving licence, and he therefore decides to sell the car and invest in a metal lathe. This marks the beginning of Holger’s metal factory where, a few years later, he creates a product that will become famous around the world: the Vipp pedal bin.

The year is 1939 – Holger Nielsen and Marie Axelsen have just married. A trained hairdresser, Marie decides to open her own salon. Money is tight so Marie asks her husband to help furnish the salon with, among other things, a practical rubbish bin. After spending many days labouring in his workshop, Holger is ready to show Marie his Vipp pedal bin – and she is delighted with the result.