“We want to connect with the old masters, while giving space to new designers to define what will become future classics. We see a kinship between the old masters, who were avant-garde in their time, and new designers creating the ground-breaking icons of today”.
Martin Kornbek Hansen, founder of &tradition
&tradition is a Danish design company established in 2010 with the founding principle being tradition tied to innovation. Our unique library of furniture and lighting spans from the 1930s to the present day and includes designs by internationally renowned designers. “All of our designers have a unique vision and their designs have the capacity to reach people in their everyday lives.” says Kornbek Hansen.
The stable of designers that we work with are connected by a desire to push manufacturing
techniques and to find innovative uses for materials. Although &tradition is influenced by our
Nordic heritage, we handpick design talent and production facilities internationally and across the ages. This is part of our remit to reshape, redefine and reinvent materials, techniques and forms, helping us to find a unique position in the international design market. “Our vision is to carry on the tradition of fine craftsmanship as well as introducing our design heritage to a new generation of conscious consumers,” says Kornbek Hansen.